Using WIIFM to Design Impactful Microlearning

When you’re deciding whether to take a training, you’re not just looking for information, you’re looking for value. Maybe it’s gaining a skill that makes your job easier, feeling more confident in what you do, or opening the door to new opportunities. If that payoff isn’t clear right away, it’s easy to tune out.

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Rachel Lewis
How Designing Events with Neurodivergent Attendees in Mind Benefits Everyone

Our company president, Polly Rossi-Geiger, recently said, “For decades, we’ve optimized agendas for efficiency. The next era of event strategy will optimize them for human performance.”

She’s exactly right.

When we design events to meet the diverse needs of attendees, we can greatly improve the meeting experience for everyone. Common challenges for neurodivergent event and conference attendees are often overlooked, and addressing them improves the experience for everyone.

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Polly Rossi
Microlearning: Why the Brain Loves Bites

Have you ever felt hungry, but can’t deal with the thought of making a meal? A snack works as a low-effort way to immediately satisfy your needs. No planning or prep - just a quick solution. 

The brain works the same way! It prefers information that feels both management and immediately useful. 

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Polly Rossi